Ten years ago network marketing was struggling to gain traction online. Fast forward to today, and it has more than a foot hold on a large chunk of internet real estate. Competition is getting more and more creative and new people are joining the mix daily. If you are into internet network marketing, the following are the survival tips you are going to need to stand out from the crowd and thrive in the online portion of your business.
There is a universal survival concept that each person has ingrained in them if they will just use it. This is the concept of uniqueness. There is no one exactly like you anywhere in the world. In an online world full of the same old tired sales pitches and products you must quickly identify and magnify your unique selling proposition (USP). If you don’t find a way to stand out from the crowd then you will never dominate the industry the way you are capable of.
The next item in the survival guide is video marketing. You might be thinking, Yeah, Yeah, I know, or I already do this. You might be doing it, but are you doing it correctly? Are your videos providing value or are you recording a Billy Mays sales pitch? Provide value, be entertaining, and you will get lots of followers and views from your videos. Distribute your videos to all of the hosting providers on the internet. Your content and USP (<-=YOU) will be everywhere.
Social media has proven to be one of the best places to cement yourself for surviving internet network marketing. You use the sites to develop relationships and rapport with people. These sites make the process of moving prospects from cold to warm by allowing them to see that you are a real person and have a life outside of the internet. People join REAL people, not the ones that spend 24/7 online looking for the next best thing. Learn to leverage the enormous power of social media and your business will no longer be in survival mode. It will be in thriving mode.
The next survival tip is to create a network marketing conspiracy. Find like minded people in the business that have similar goals and
aspirations. Collaborate on ideas, occasionally market to each others lists, and be sure to form these alliances with people that are strong where you are weak. You don’t have to know how to do everything, but just know the right people and where to get the right answers. A great example of someone who used this tip to the Nth degree is ex President George W. Bush. He wasn’t the sharpest knife in the drawer, but realized his stengths and weaknesses and surrounded himself with people whose strengths complimented his weaknesses. Maybe not a great example, but my point is if he can do it, so can you!
The last part of the survival guide is to remember that the network marketing business is about the people. It is and will always be so. Whether you market online exclusively or mix in some offline efforts, this part is critical to long term survival. Just because most of the marketing online takes place through email or websites doesn’t mean that eventually you won’t have to make acquaintances with people and call them on the phone. When you are faced with some real communication, be sure it is just that REAL. If you don’t have a genuine concern for people they will never join you or purchase anything from you.
Now do you realize why you need this survival guide? If you aren’t using all of these core survival tips then your internet network
marketing business will most likely end up in the 95% that never make in this business. Be unique by being yourself. Treat other people like family. Develop relationships not click throughs and conversions. Video your life at home, work, and play to show people you are not some robot in China.
Are You Going To Survive? Well, that’s entirely up to you.
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{ 2 comments… read them below or add one }
Another Great post.
And some great tips covered too. Like the comment about George Bush by the way. I don’t think most internet marketers realize everything the internet has to offer. They post in forums and read all the courses, but fail to make the real connections. Your conspiracy advice could do a lot of people some good.
We don’t have to be alone in the office/living room fending for ourselves all day. We can work together to reach our goals.
Network Marketing is a very good way to promote your products in a short period of time.’.;