The Reason That MLMs and Network Marketing Sucks!

Since I’m already wearing my flak jacket and helmet (on loan from Chris Owen), I figured I’d stir up some more controversy.  Apparently, I love shaking up the hornets nest.  So here’s MLM marketing controversy number 27.

Yep, They Suck!!

You can’t market your MLM or network marketing company with paid traffic without a good funded proposal system.  There in lies the Suckiness of MLM and network marketing.  Most companies don’t pay enough front end commission for you to be able to cover your marketing costs.  The only way to operate one of those two business models with paid traffic is at a loss for several months until some of your down line is producing.

Free Still Has It’s Place (Even If It’s Not Free)

Hence my agreement with Wayne Vassells comments on my post last week.  Free (or not so) traffic is a neccessary evil when marketing your MLM or network marketing company.  You have to rely on these traffic sources before being able to move to paid traffic, unless you have a tried and true funded proposal system (i.e. MLSP, CCPro, or Harmonic’s new system).  Without one of these tested systems, you will be spinning your wheels for a while testing with paid traffic.

Paid Up Front Is Better For Me …

The solution: Direct Sales.  I guess it’s not really a secret that I prefer DS to the other alternatives.  Hence the blog name right?  I can afford to spend $7-$8 per lead because my business pays over $1,000 for a $3K product.  Sure the backend isn’t as good as MLM, but I can turn up the traffic and basically gauge my income by the spending on PPC.  I am not relying on the 3 out 100 I would bring into a traditional MLM or NM to make me successful or help my income.

And, They Still Suck!!

NM and MLMs Suck, but I am still building one on the side just to prove that it can be done.  I am getting there, but I won’t have a full recollection of the total costs until I am there.  Here is one other thing that you could do (Hint: I’m doing this) to use paid traffic for your NM company as long as they offer some moderately expensive products ($400+).  I focus on selling the products that will allow me to cover my expenses and just run through the numbers.  There is X amount of consumers that want additional income, but might not be searching for that when they come across it.

The last statement goes back to my point from four or five posts ago about working your business tangently and not on the same front as everyone else was trained to do.   Remember, the effectiveness of all the “Goooooo  Rooooooos” tactics get watered down after about the 1,000th copy of their course is sold (give or take a few courses).   <— This is why going after the low hanging fruit and let the numbers work themselves out is one of the best ways to go.  For the most part, the numbers are the numbers, and that being said, I would rather get my numbers outside of an ultra competitive market.

BAM!!, That – Just – Happened!  MLMs Suck!!! Network Marketing Companies Suck!!!

Thanks,

Eric, Elvis Has Left The Building, McMillan

P.S. Thank You, Thank You, Thank You Very Much

P.P.S Living Tangently Will Make Your Business Explode

P.P.P.S  Bring On The Comments

Tagged as: direct sales, direct sales domination, eric mcmillan, Mlm Marketing, mlm sucks, network marketing sucks