I am getting a little red under the collar lately with people going on and on about free traffic strategies. Come on people, do you really not consider your time more valuable than money? If you spend 8 hrs a day wading through blog site after blog site and forum after forum and social media site after social media site, you haven’t wasted your time? Not completely, but the payoff isn’t as huge as some people like to make it out to be. There are several other that produce superior results.
30, 50, 100 leads a day from Facebook, Right!? That might have been the case before the person that made that strategy packaged it up as a course and sold it to the masses. The reason the strategy worked so well was that very few people were doing. Fast forward and everyone and their brother is doing it so the effectiveness goes way down.
Now I am not saying there are not some places that I frequent that seem to pay dividends, but they are sites where my target market frequent and my message is well received. Even then, I might spend 30 minutes a day, total, on these sites.
Well, now that I’ve rained on 90% of the people’s parades who are on the “free” traffic band wagon, I should explain what is a better alternative for even newbies. Drum Roll please ………… Pay —- Per —- Click. I was talking with a business partner of mine, Jim Yaghi (yep the PPC king), and he brought up a really great point. The fastest way for people to start generating qualified leads and income is through PPC.
Instead of wasting hundreds or thousands of dollars on different courses, why not get a PPC course (say PPC Domination?) and start your traffic there. But, but, Eric, doesn’t it cost money to do PPC. you can limit your spending while still generating a steady, steady flow of qualified leads and income.
Once you are generating income from affiliate sales or primary business sales, then move into SEO, and then into these other traffic methods that show up as the wind blows.
I have been called crazy a time or two in my life, but this time I am calling myself smart. What is the main reason people quit the business? Not making any money, however, they will go and spend money hand over fist on the “next big thing course” hoping it will provide that magic bullet for leads and income. PPC has and will remain a great lead generator for anyone willing to get past the “it costs money” mindset. My PPC campaigns take 1, yes I said 1, hour per day to manage and that is it.
What do I do with all that extra time? Work on my SEO, articles, and blogging. I can do this knowing that at all times I have a steady flow of leads coming into my business and all the leads I generate from these other traffic methods are a bonus.
Work Smart, Not Harder!! I am in this business because I want time and financial freedom, not to create a J-O-B and waste time.
Let the stoning begin! MLM marketing tip # 1 Billion
Eric McMillan
P.S. If you liked or disliked anything I said, hit that Tweet button and Onlywire button. Leave me a comment if you can handle the heat (J/K I’m only a jerk sometimes).
