Hey, Non Biz Opportunity Seeker, My MLM Opportunity Is Awesome

I was reading through some stuff on Digg this morning and came across an article that was highlighting the 9 most poorly conceived marketing campaigns (Just type 9 marketing campaigns in Digg and you should find it).  Anyway, I was reading about how these companies were putting together campaigns based on what THEY thought was going to work instead of letting their customers tell them.  Hence, the title to this article.  How many times have you seen people pitching their MLM opportunity to the wrong market?

In light of that, I am going to go over the top 3 things that you must do before wasting time and resources on a marketing campaign that is directed in the wrong direction.

First and foremost, you need to understand the demographics of your market.  It won’t do you any good to be marketing a weight loss product to skinny people who are under 20 if that is not the key demographic.  Half of the marketing battle is to be in the right demographic group to present your message.

Next, make sure you are focusing your marketing efforts in the places that potential customers frequent.  Again, there is no reason to place a campaign on a website frequented by 15 year olds.  Do not post an article on a site that is for computer programmers if that is not your target market.  I talked to someone the other day who was having a hell of time with conversions.  I looked at some of their marketing and they were on all the wrong places to sell their products.

Last, now that we now what our key demographic is and where they frequent, we have to say the right thing to get them to take action.  Copywriting is a key area where I am lacking skills and my conversions suffer for it.  Fortunately for me, I am able to solicit some help from some great copywriters including a friend, Chris Owen.  I am eagerly awaiting his “Sticky Clickable” training so I can get a better understanding on the mechanics of the copywriting process.  However, if you are not in the position to outsource some of this work, market (product and demographic) related forums are an awesome place to do research.  You can frequent related forums and see what kind of questions (pains) your market is asking.  A couple of weeks of research and documentation can give you a much better understanding of the pains and pleasures of your market.  Once you know what there pain points are, base your copywriting around them and you will see success as you will be speaking directly their biggest issues.

I don’t claim to be an outstanding marketer, but I know that by doing the things discussed above, I can tip the scales in my favor.  Marketing is a very fluid process as the customer base advances and becomes more educated.  If you can talk to the right people, in the right places, and say the right things, you will see a lot more success pitching an MLM opportunity or any other product you market.

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