How many of you have sites up that don’t have any type of sales funnel set up? If you could see me through my computer screen, you would see my hand raised. I recently spent half a week with some new business partners and they were reviewing my site and asked, how do people apply to work with you? I have been so caught up in producing content that it never occurred to me that I don’t have a place for people to work with me. They proceeded to ask, well, how are you going to make any money. Good question!
Let’s go over the aspects of a funded proposal system and how it relates to your efforts. The idea behind the funded proposal is to have a sales funnel that offers low priced affiliate or self produced products that you can sell to prospects that will help you to cover your marketing expenses and even turn a little profit. I don’t have to name all of the different training courses that show the funded proposal as the most effective way to turn a profit quickly in this industry.
I see a lot of people who put banners on their site (<- me) and expect that to turn them a profit. The right way to set up a funded proposal sales funnel is through a series of autoresponders that are crafted in a way that don’t blatantly promote a product, but simply mention that product X has really helped you in your MLM marketing efforts. The more interaction you have with your prospects through email, the more they will convince themselves that they need something to help their own efforts or even get started in their businesses.
Well you might be wondering how this all ties into getting your primary opportunity in front of your prospects. The idea is the front end product will help you identify the serious business people and buyers that are on your prospect list. The key with any of your efforts is to be providing enough value that people are attracted to you because you have higher percieved value than others.
Failing to set up a good funded proposal system is the equivalent of MLM marketing suicide! One of the key reasons their is such a high failure rate in the industry is people don’t turn profits quick enough. The truth of the matter is the money to sustain your business is in a funded proposal while the wealth is in your back end, but if you can’t sustain then you are out of business.
What do you think? Am I full of it?
Eric McMillan
