We were at church on Sunday and the pastor had just started the sermon and the first slide on the overhead projector is The Beatles album cover for “All You Need is Love”.
At first I was a little unsure about where she was going to go with this lesson. The sermon goes on and the pastor is quoting some scriptures about how love has more definitions than just romantic and erotic meanings. She begins to tell us a story about the type of love that the scriptures are talking about, which is unconditional and limited not only to yourself.
The story goes something like this:
A lady is at her home with her young child and she hears the news that her elderly next door neighbor’s wife passed away the night before. She feels like she needs to do something for the elderly man so she begins baking him some brownies. About an hour later the brownies are finished and her young child offers to take them over to the neighbors and give them to him. The child leaves and goes next door. Thirty minutes pass, then another thirty minutes, and the mother starts to worry about her child. She heads over to the neighbors house and finds the elderly man in a rocking chair on the front porch holding her child in his arms. As she gets closer she can can see that they are both sobbing. She frantically asks what is wrong. The child looks up from the mans shoulder and says “Nothing mommy, I am just helping him cry.”
The point of the story is that people can truly love when they feel other peoples emotions as if they where their own feelings. The story and meaning behind this really touched me and brought some new meaning to me and how this applies to not just mlm success, but success in life in general.
The key to your success in mlm and life is not and will not be measured in the dollars, conversions, the size of your downline, or website traffic count. It will be measured in your ability to connect with people and truly and genuinely care for and want to help them. You can’t be a phony because people have great intuition and will read right through you.
If you are struggling for MLM success, look at what you are doing and how you interact with the people you come in contact with. Do you really and truly care about them and their pains like they were your own? If not, you had better reevaluate your chosen business and decide if you want to continue to struggle in this business or you might need to find some other profession.
The network marketing, mlm, and home business markets are all about the people. Do you think the people really care about seeing the same headlines they have seen a hundred times (i.e. Join Me I can Show You How To Get 200 Leads A Day) or listening to the same worn out systems explained 1,000 different ways? Do you who are writing those headlines actually think anyone will even take you seriously?
NO, they won’t. People are looking for leaders that are authentic and will take genuine interest in helping them with their problems and treating them as if they were there own. My challenge to you is to try this for 30 days and see if the results in your business and in life don’t increase ten fold. Try marketing in a way that will let people know you are concerned about their well being and not your own. Zig Zigglar said it best, “You will get all you want in life if you help enough other people get what they want!” Truer words were never spoken!
Here’s To Your Success!!
{ 2 comments… read them below or add one }
Hey Eric,
Great Post. I have always believed that helping others is the best way to do business.
Like Zig Ziglar says “If you help enough people get what they want, you’ll get what you want.”
awesome comment about motivation