So you’ve been working really hard building your online presence. You have bought all the right courses and are following them to the “T”. For some reason, your traffic is not where you want or need it.
Did you ever stop to think that you weren’t the only one that guru sold his/ her course to? If you haven’t, you better take a step back and really look at the numbers. Let’s say that Mike Dillard’s “Magnetic Sponsoring” sold 20,000 copies. Lets just use the 80/20 here to make things easy. In that book he teaches the 4,000 (that actually read it) to go after the same target market online. Last I checked, Oogle still only has 10 spots on the first page where over 70% of the traffic goes.
You mean to tell me that I am competing with 4,000 other people for the exact same internet real estate? I’m afraid so. Are you bummed? Well, you should be! J/K! The good news is you can get out of the line for the network marketing, mlm, and home business scraps and carve yourself a niche in tangently to those industries.
Yes, this means that you will probably have to rework a lot of your website. Yes, this means that the content on your blog will have to take a different direction. But what it also means is that you are going to be targeting a whole different market that is not near as competitive as the one you are currently in.
The good news is that instead of chasing for the table scraps in a highly competative industry, you will have a whole feast laid out in front of you. You can dictate the terms of working relationships instead of the other way around.
I have told a lot of my business partners this secret and they seemed a little upset with me for raining on their productivity parade. But the fact is the road gets a lot less difficult in tangent markets.
Get out of the rat race and into profit!
So, what do you think? Am I right on, wrong, or have you already sent the crazy bus to pick me up?
